From work wear to casual weekend outfits, mums are spoilt for choice with affordable and stylish clothings for pregnancy and beyond. Image credit: Mother en Vogue, Love, Bonito, Dear Collective.

Where to Buy Affordably Stylish Maternity & Nursing Clothes in Singapore

These days, pregnant mamas and breastfeeding mums have a plethora of wardrobe options unlike before! From stylish maternity tops and dresses to affordable yet discrete nursing wear, mums in Singapore can step out and glow, while being a financially-smart woman!

Did you know many of these are local brands and are owned by fellow mums too? Find out where to shop for fashionable maternity and nursing wear in Singapore and lend some support!

With more maternity and nursing wear options for pregnancy mums, pregnancy can be a little more fun too! Image credits: Jump Eat Cry, Milky Way, Spring Maternity.

Jump Eat Cry

In 2014, Chelsea Lam started Jump Eat Cry because her sister-in-law had trouble getting nice maternity clothes in Singapore. Fast forward to present day, Chelsea and her husband, Bernard, are in the business of designing comfortable and stylish clothes that take mums from pregnancy, breastfeeding and beyond. Chelsea now gets to “test drive” and twin with her son in the new collections that they manufacture. Well-loved by mums, Jump Eat Cry offers outfits in varying styles to meet the different tastes and needs of mamas. From casual dresses, work-appropriate tops and dresses, printed designs to comfy loungewear, you can cart them out from their website or try on at their shop located at Oasis Terraces, #02-27. Nursing tops from $33.90, nursing dresses from $45.90 and children tops from $31.90.

Milky Way

Founded by a mum in Singapore, Milky Way started designing and producing quality apparel for expectant and breastfeeding mums in 2005. Kay Ho, owner of Milky Way, works with local seamstresses to manufacture limited quantities of each item you see listed. Known for their classic tank tops, off-shoulder multi-way printed tops, tube dresses and stylish work wear – all of which come with hidden nursing access, but none will be the wiser! Basic maternity and nursing tank from $39 and maternity linen shorts from $42.90.

Spring Maternity

Retailing exclusively at Bove stores in Singapore and internationally, Spring Maternity aims to bring out the beauty and confidence in every mother during their pregnancy by offering carefully designed maternity collections that are trendy, functional, transitional and comfortable. Helmed by Joey Kwa, mum to 2 teenagers, she started designing fashion forward maternity clothing and nursing apparel and has been doing so for over 15 years. Beyond a stylish wardrobe, Spring Maternity offers maternity pants and shorts, active wear and swim wear for pregnant mums too. There are also maternity and nursing bras and camisoles that are popular among local mums. Best of all, prices are kept pocket friendly. Order Spring Maternity online or visit Bove outlets for try-ons. Maternity and nursing camisoles from $36.90, maternity and nursing dresses from $39.90.

From work wear to casual weekend outfits, mums are spoilt for choice with affordable and stylish clothings for pregnancy and beyond. Image credit: Mother en Vogue, Love, Bonito, Dear Collective.

Mothers en Vogue

Imagine dressing up in baby-bump friendly clothes that ticks style, comfort, function and are made of sustainable fabrics too! Mum and founder of Mothers en Vogue, Sharon Ho-Norton, prides crafting each MEV labelled apparel with natural, eco-friendly fabrics and clever nursing construction. Prices are from $32.90 for a short-sleeved maternity top, and $59.90 for a nursing tank dress.

Embrace Maternity collection by Love, Bonito

If you’re a Love, Bonito fan, you’d love their Embrace Maternity collection specially put together to dress expectant mummies and nursing mamas. Expect trendy pieces with similar prices to their main line. Browse their curated collection of classic silhouettes, maxi dresses, midi skirts and wrap skirts that accentuate your bump. You might already know, co-founder Rachel Lim and Viola Tan are both mothers too! Order your fave Embrace Maternity outfits online, or visit the Love, Bonito stores in Singapore. Prices from $33.90 for a shelf-bra tank top and $49.90 for a midi dress.

Dear Collective

Dear Collective started out with the mission to create a collection of transitional, functional, and stylish clothes to take women from pregnancy to the early stages of feeding their bubs. This local fashion label for maternity and nursing apparel was born out of co-founder Eunyce Yap’s pregnancy experience as she found it hard to find well-designed clothes that could fit her bump. Together with co-founder, Beatrice Yap, Dear Collective offers a range of bras, tops, jumpsuits, dresses, bottoms and even cute twinning outfits with your little boys and girls. Shop online or visit their store at Harbourfront Centre, #03-12A. Prices from $35.90 for their bestselling denim maternity shorts and $46 for a bodycon nursing dress.

Other affordable and stylish brands fashionista mamas can check out:

  • H&M Maternity: This mass fashion brand stocks basics so mums with bumps can still enjoy the relaxed and comfy cuts like maternity denim shorts, nursing bras and mama undies, bump-friendly dresses and more. Prices from $14.95 a MAMA cotton t-shirt. Shop online or visit their stores that stock the maternity collection.
  • UNIQLO maternity: Their AIRISM padded camisoles are a favourite amongst breastfeeding mums! With their maternity range, UNIQLO offers maternity leggings and maternity jeans for active stylish mamas. Order online or visit the stores with their maternity range.
  • ASOS Maternity: Be spoilt for choice and there’s bound to be something for every budget and style. Besides shopping for maternity brands that we don’t have in Singapore, there’s also ASOS in-house maternity collection to help mums step out in style. For less than $10, you can get an ASOS Design maternity organic cotton tank top!

My personal go-to labels for maternity and nursing wear are Jump Eat Cry, Dear Collective and UNIQLO, how about you? No excuse for us to be frumpy mamas! Be a money-smart mama, and get more bang for your buck and check out the items of these maternity and nursing brands to save more! Are you a saver or spender? Map out your financial goals as a new mum and plan for maternity insurance to understand more about your journey ahead!

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